MBI Motors (MBI), a Korean tech company with over 25 years of experience in engines and electric vehicles, leveraged its expertise to launch MBI Sharing in Vietnam. Recognizing the need for green transportation, MBI Sharing aims to combat air pollution and promote eco-friendly options.
Achievements
MBI Sharing, launched in Vietnam in 2020, has established itself as a major player in the country’s shared e-bike market. Starting small with 500 e-bikes in Ecopark, the company has grown significantly by focusing on affordability, convenience, and user-friendliness. This approach has resonated with Vietnamese riders, leading to a user base exceeding 60,000 and total mileage surpassing 900,000 kilometers. MBI Sharing’s success extends beyond ridership; partnerships with leading developers like Vin Group have expanded service coverage to major cities and tourist areas. This growth has demonstrably contributed to a greener Vietnam, with MBI Sharing credited with reducing CO2 emissions by nearly 57 tons.
Innovations
MBI Sharing prioritizes innovation for a seamless user experience. Recognizing the Vietnamese climate and user preferences, they opted for e-bikes over traditional bicycles. Their robust e-bikes, designed with shared service demands in mind, have seen high usage rates. The user-friendly app is equally innovative. Featuring a simple interface and streamlined processes like phone number verification, it caters to Vietnamese users, including first-timers, and integrates with local online payment options. Confident in their success, MBI Sharing plans further expansion, targeting major cities like Hanoi and Ho Chi Minh City. A pilot project with SOLUTIONSplus in Hanoi paves the way for this growth, solidifying MBI Sharing’s position as a leader in Vietnamese e-mobility.